The BBA program in Logistics & Supply Chain Management and Digital Marketing provides students with comprehensive knowledge and skills in two critical business domains. The Logistics & Supply Chain Management part covers the planning, implementation, and control of the efficient flow of goods, services, and information from origin to consumption. Students learn about inventory management, transportation, procurement, and warehouse operations. The Digital Marketing component focuses on modern marketing techniques using digital platforms, including social media marketing, SEO, content marketing, and web analytics. This dual specialization equips students with practical and theoretical expertise to excel in dynamic business landscapes. The program includes case studies, projects, internships, and hands-on training under experienced faculty.
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