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10+2 or equivalent from a recognized board with a minimum of 45%–50% marks, preferably with a commerce or business background.
The Bachelor of Commerce (B.Com) with dual specialization in Logistics & Supply Chain Management and Digital Marketing is designed to develop professionals equipped with knowledge of commerce, finance, and two of the fastest-growing business domains.
The Logistics & Supply Chain Management component focuses on topics such as procurement, inventory control, transportation, warehouse operations, and supply chain analytics, preparing students to streamline product flow and improve efficiency across the value chain.
The Digital Marketing specialization teaches SEO, social media marketing, content strategy, online branding, PPC advertising, and analytics, enabling students to plan and implement digital campaigns that align with business goals.
This integrated curriculum prepares students for dynamic careers in e-commerce, retail, logistics firms, marketing agencies, and multinational corporations, combining traditional business acumen with cutting-edge digital and operational skills.
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