The BBA in Digital Marketing is a comprehensive 3-year undergraduate program designed to provide students with the knowledge and practical skills required for effective marketing in the digital age. The curriculum covers essential areas such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Email Marketing, Content Marketing, and Data Analysis, along with hands-on experience in digital tools and platforms. The program also includes a Microsoft Certification in Digital Marketing on Cloud, providing students with advanced skills and making them highly proficient in using cloud technologies for digital marketing purposes.
In partnership with Microsoft, the program offers internships and job placement support, allowing students to gain real-world experience and successfully transition into the workforce. Given the growing demand for digital marketing professionals in various industries, this program prepares students to become highly competitive candidates in the rapidly expanding digital marketing field.
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